Vicki Ayala

Qualifications

Major strengths:  Perform assignments with attention to detail while working under pressure and scrutiny; I’m a team player but I also possess an appropriate degree of independence; I balance multiple priorities without supervision to achieve maximum productivity; I’m a quick learner and an enthusiastic worker.

Work History

Thom-us, Inc.   (April 1997 – Present)                                                                             El Segundo, CA

Production Manager / Graphic Artist                                                                                

Create Print, CD-Rom and Internet ads for all advertising programs for large industrial buying guide, Thomas Register. Maintain run sheet for tracking production jobs; generate production invoices and keep ledger. Search Engine optimization: compile monthly web site marketing reports with traffic tracking analysis. Web Site hosting: Webmaster for approximately 20 clients, including e-mail set up, FTP uploads, site maintenance and invoicing for hosting, domain name and optimization services. Establish vendors and artists for all media. Develop procedures and policies. 85% of production is done in-house up from approximately 5% in 1997.

Administrative Assistant / Contract Administrator                                                              

Enter into computer system then submit advertising contracts by deadlines; Generate monthly sales reports; Reconcile sales figures; Support sales reps in Central LA territory; Track and analyze sales leads, Internet results  and toll-free number activity; Assist in preparation for outside sales calls and for territory sales meetings; Assist    with hiring and training of new personnel; Research and assess various needs and propose purchases; Computer maintenance; networking responsibilities; upgrades of S/W and H/W; perform back-ups; develop then maintain computer Procedures Manual

Paper Moon Graphics   (Dec 1994 – April 1997)                                                               Culver City, CA

Sales/Marketing Coordinator                                                                                           

Coordinate and train sales representatives. Develop effective sales incentives and bonus programs. Analyze sales figures and set quarterly goals and compile annual sales reports. Prepare publicity for industry trade publications. Experience with the following: licensing, product development, market research and analysis, purchasing, industry trade shows, international accounts and merchandise presentation.

bd Systems, Inc.   (May 1993 - December 1993)                                                                  Torrance, CA

Assistant to Technical Director                                                                                                

Implemented employee tracking software and trained new users on the system. Generated figures for HR reports. Evaluated applicants, verified references and prepared benefits packages. Managed hiring for contingency contract jobs. Coordinated production activities and edited proposal text working under strict deadlines. 

John Minch & Associates  (Oct 1992 - Mar 1993)                                               San Juan Capistrano, CA

Administrative Assistant                                                                                             

Developed style manual for company which resulted in increased employee productivity and business efficiency. Researched, verified and edited proposal and report content.

Education

Loyola Marymount University, (Spring 1991) Bachelor of Arts, Political Science                   Los Angeles, CA

Skills

Graphic Design Software: QuarkXPress, Front Page, Macromedia Dreamweaver & Fireworks, FTP S/W

Proficient: ACT!2000, MS Office & Windows XP / Experience with Quick Books, Adobe PageMill, Macintosh, Windows NT, Access; Other Skills: Typing: 45 WPM,

Activities / Affiliations

American Marketing Association, Active Membership

Diving Certification, CPR Certification

References are available upon request.